Cleanse properly
Washing your face is obviously step one in any routine, right? Not exactly! Unless you use a cleansing oil, which dissolves cosmetics, at night, you need to take off your makeup before you wash your face. Otherwise, makeup may be left behind on your skin even after cleansing, meaning your skincare won’t absorb as well.
Be wary of facial wipes, many of which contain harsh ingredients that can irritate your skin—not to mention how much they contribute to landfill waste (even the ones labeled biodegradable). Instead, pour a little oil-based makeup remover on a washcloth and use that to gently wipe off your makeup.
And so long as you cleansed your skin the night before, you don’t have to wash it again in the morning—you can just splash water on your face to refresh it before you apply your A.M. products.
Layer in order of consistency

Once your skin is clean, the general rule is to apply your products in order from the thinnest consistency to the thickest—the reason being that if you apply a richer substance first, it could prevent thinner formulas from penetrating your skin. There are a few exceptions though, which we’ll get into below.
Wait about 30 to 60 seconds between each step to allow each formula to fully absorb and reduce the chance of pilling, which is when you’re blending in your skincare and it balls up into those little annoying bits.
Here is best order in which to apply your skincare, and why:
A. M. |
P. M. |
1. Toner or essence (optional) |
1. Toner or essence (optional) |
2. Antioxidant serum |
2. Serum |
3. Eye cream |
3. Eye cream |
4. Spot treatment ( if needed) |
4. Spot treatment (if needed) |
5. Facial moisturizer |
5. Facial moisturizer |
6. Sunscreen |
6. Face oil (optional) |
Toner or essence (optional)
Today’s toners are nothing like the harsh, alcohol-laden liquids of the past. Most deliver additional hydration, antioxidants, or nutrients, while the ones for acne-prone skin provide chemical exfoliation that helps gently treat breakouts. In the past, toners were marketed as necessary for rebalancing skin’s pH after cleansing, but that was back when people washed their face with skin-stripping soaps, so you don’t need a toner for that purpose. In fact, you don’t need a toner or essence at all, but if you like the refreshing feel of these water-y formulas, choose one that targets your skin’s specific needs.
Antioxidant serum
Serums are highly concentrated treatments rich in active ingredients such as antioxidants, hydrators, vitamins, nutrients, and acids. As such, they should go on as bare of skin as possible so they can absorb down to where they do their best work. No matter what your skin type, a serum with potent antioxidants is a must every morning to guard against UV rays, pollutants, and other environmental aggressors that can damage skin. Our PUREVOC All Day Glow Multi-Corrective Serum contains powerful antioxidants such as vitamin C and caffeine along with several different kinds of hyaluronic acid to protect and hydrate skin.

Eye cream
Before you ask, no, your face moisturizer can’t double as your eye cream. The skin around the eyes is thinner and typically more sensitive than on the rest of the face, so you need something formulated specifically for the delicate skin here. Dabbing on eye cream twice a day helps keep the skin healthy and firm to minimize signs of aging around the eyes. Our PUREVOC All Day Glow Multi-Corrective Eye Cream contains peptides to strengthen the skin barrier, collagen boosters to treat and prevent fine lines, caffeine to help calm puffiness, and illuminating ingredients that help make dark circles less noticeable.

Spot treatment (optional)
Most prescription or over-the-counter spot treatments for breakouts or dark spots are meant to be applied at night, but some may be twice a day. Always follow the product’s instructions for how often to use it, and be sure to dab on the treatment before your moisturizer. For maximum benefits, try to avoid blending your moisturizer right on top of your treatment.
Facial moisturizer
Yes, everyone needs moisturizer twice a day. Period. It’s essential for providing your skin with the hydration it needs to stay healthy and balanced, plus it helps seal in the ingredients from your other skincare so they can be effective for longer. It’s best to smooth on face lotion while your skin is slightly damp to lock in hydration, then wait at least five minutes for it to absorb before putting on makeup. Better yet, skip foundation and concealer and try our PUREVOC All Day Glow Multi-Corrective Face Cream a nutrient-rich moisturizer with immediate, makeup-like benefits that blurs imperfections, helps skin tone appear more even, and creates beautiful, natural-looking radiance.

Sunscreen
Wearing broad-spectrum SPF 30 or higher every single day, regardless of the weather, is the single biggest step you can take to prevent aging skin. So, if SPF isn’t already built into your daytime moisturizer, apply a separate sunscreen to protect skin from UV-induced free radical damage. Most daily face sunscreens have a thin, fluid-like consistency, but they should still go on after moisturizer for optimal UV protection.
Face oil (optional)
While oil might seem thinner in consistency that a cream or lotion, it should always be the last step in your P.M. regimen (should you choose to use it), because oils create an occlusive barrier that helps seal in everything underneath them. If you were to pat on facial oil before your moisturizer, then the moisturizer can’t fully absorb into the skin. Oils aren’t for everyone, but they’re a great extra step if have very dry skin or need additional moisture in the wintertime.
Ingredients that shouldn't be layered
If you use a skincare system from one brand (like our PUREVOC All Day Glow System), the formulas are designed to layer together effectively. But if your A.M. or P.M. regimen consists of different products from various brands, check the formulas to make sure you’re not inadvertently layering these ingredients that don’t play well together:
-
Retinol and Vitamin C: When used at the same time, these ingredients lower each other’s potency. Instead, apply vitamin C in the morning (it’s an antioxidant, after all) and retinol at night.
-
Benzoyl Peroxide and Retinol or Vitamin C: The acne fighter benzoyl peroxide renders both of these ingredients ineffective if they’re layered on top of each other.
-
Vitamin C and Alpha Hydroxy Acids (AHAs): Applying these two exfoliants can really irritate skin, so use antioxidant vitamin C in the morning and AHAs before bed.
Thankfully, the rules of skincare layering are simple to follow, and the payoff of getting the most out of your products is healthy, glowing, happy skin.
Additional sources: