FALL MAKEUP TRENDS

“With the rise of Brat Girl Summer we’ve seen a lot of soft grunge looks, ‘slept in makeup’, that looks lived in. I think we’re going to see a more intense version of this as we progress into Fall, think earthy tones and makeup that’s super quick and applied with fingers. I love seeing eyeshadow looks that are imperfect, like taking an eyeliner and smudging it out with fingers, paired with lots of mascara. This look really works well with the leftovers of your summer tan, as it’s minimal on skin and allows natural freckles to come through. Heading into party season, it’s also great to have these looks that don’t take an hour in front of the mirror and require minimal touch ups.” @aimeetwistartistry

— That’s where our long-lasting Lip Stain Masque and 1440 Longwear Eyeliner come in… no touch-ups needed here!

"My predictions of trends are blown out smokes on the eyes, stripped back glass like skin, baby pink cold flushed cheeks, nuances of colour on the inner corner of the eyes and experimental abstract shapes." @sasha.kilby

To follow these trends, use our 1440 Longwear Eyeliner in Liquorice or Black Truffle for that perfect smokey eye and our lip stain in Beautiful or Adore for baby pink flushed cheeks.

“I can definitely see the red lip making a comeback this
fall, its a classic for a reason but its something we have missed for some time now. The other thing - no mascara, skin is in and natural lashes are back, I think we will definitely start seeing more and more of it.” @makeupbyaugustina

—Try Playful, First Kiss or Divine for a red lip stain that will have you turning heads.

And finally predictions from our Brand Director, Marina:

"My prediction for this fall? Two major millennial makeup favorites are set to dominate:
1. A bold red or burgundy lip paired with minimal eye makeup
2. The iconic 90’s grunge smoky eye, effortlessly complemented by a nude lip
We’re already seeing these timeless trends take center stage at NYFW. They are the kind of looks that instantly elevate any ensemble. That said, expect a fresh twist—eyeliner and eyeshadow will go beyond classic black, with playful experimentation in earthy tones, purples, and deep burgundies."


— Trend 1: Try Glamorous, Divine or Playful for the ultimate red lip stain and our Power’full Mascara for the lightest hint of eye makeup.

— Trend 2: Our 1440 Longwear Eyeliner is the perfect way to experiment by combining colors to get that desirable smokey look. Pair with Top Gloss in Clear on your lips and you’re good to go!

Now that you’re in the know, it’s time to start shopping and get trend-ready for fall! Don’t hesitate to experiment, mix things up, and most importantly, have fun with your look.

After all, makeup is all about self-expression—what better time to embrace change than in a season that celebrates it? As you cozy up with your favorite fall essentials, let your makeup be the final touch that makes you feel as fabulous as the season itself.