1,000+ 5-star reviews


24 Hour Longwear

Eyeliner

Smudge-Free. Waterproof. Perfect.

3 Reasons You'll

Love 1440 Eyeliner


① LONG-LASTING
Our 24-hour/1440 minutes formula keeps you looking fresh all day – no touch-ups needed

② SMUDGE-PROOF & WATERPROOF
Withstands sweat, water, and everyday wear without budging

③ EFFORTLESS PRECISION
Glides smoothly for a perfect line, every time.

12 ultra-creamy,

long-lasting shades


Our popular 1440 Longwear Eyeliner is now available in 12 gorgeous and versatile shades.

FOR A LIMITED TIME:
Buy 2 Eyeliners, Get 1 Free!

Cyber Monday Exclusive

Buy 2 Get 1 Free BEST VALUE

1 Eyeliner

1440 Longwear Eyeliner

Less than 2 minutes to apply. 1440 minutes of budge-proof, smudge-proof staying power.

[1.2 g / 0.042 oz.] $18.00 $54 $36 (only $12 each)

Select your 1st shade: 
Liquorice (rich jet black)
Brown Sugar (dark terra cotta)
Olive (green)
Kalamata (deep brown)
Icing (soft pink)
Oyster Blue (pearlescent slate)
Black Truffle (black silver)
Gold Mocha (brown bronze)
Pine (forest green)
Aqua (turquoise)
Blueberry (blue purple)
Eggplant (deep purple)
Select your 2nd shade: 
Liquorice (rich jet black)
Brown Sugar (dark terra cotta)
Olive (green)
Kalamata (deep brown)
Icing (soft pink)
Oyster Blue (pearlescent slate)
Black Truffle (black silver)
Gold Mocha (brown bronze)
Pine (forest green)
Aqua (turquoise)
Blueberry (blue purple)
Eggplant (deep purple)
Select your 3rd shade: 
Liquorice (rich jet black)
Brown Sugar (dark terra cotta)
Olive (green)
Kalamata (deep brown)
Icing (soft pink)
Oyster Blue (pearlescent slate)
Black Truffle (black silver)
Gold Mocha (brown bronze)
Pine (forest green)
Aqua (turquoise)
Blueberry (blue purple)
Eggplant (deep purple)

Please select a shade

Save 50% on Add-Ons:

$5.00

Sharpener to keep pencils new for incredible precision (retail price: $8)

Sold Out

$10.00

Lip Oil Rehab Serum for hydrated, juicy lips (retail price: $20)

Sold Out

$9.50

3-in-1 Lip Scrub for soft, nourished lips and flawless color (retail price: $19)

Sold Out

IN STOCK
truck-icon
Shipped by: Order within
  • With our 1440-minute eyeliner, you can face anything life throws your way - break-ups, new beginnings, and everything in between - without worrying about your liner smudging.
  • Get 24 hours (or 1440 minutes) of vibrant, high-impact color that is waterproof, transfer-proof, budge-proof and smudge-proof. It’s perfect for days you’re too busy to touch-up your make-up, and for nights you can’t be bothered to.
  • The TruGlide Technology gives it a butter-like application. The advanced formula creates an ultra-creamy, tug-free, soft-glide application that gives you a vibrant, rich and evenly applied color pay-off. And what’s more? It sharpens to a fine tip so you can easily draw thin and precise strokes.
  • The 1440 Longwear Eyeliner is vegan, cruelty-free and formulated without BHT.

Get 24 hours (or 1440 minutes) of vibrant, high-impact color that is waterproof, transfer-proof, budge-proof and smudge-proof. It’s perfect for days you’re too busy to touch-up your make-up, and for nights you can’t be bothered to.

The TruGlide Technology gives it a butter-like application. The advanced formula creates an ultra-creamy, tug-free, soft-glide application that gives you a vibrant, rich and evenly applied color pay-off. And what’s more? It sharpens to a fine tip so you can easily draw thin and precise strokes.

The 1440 Longwear Eyeliner is vegan, cruelty-free and formulated without BHT. literally designed with all your angles (and issues) in mind.

Use alone, with zero makeup or over any makeup brand to watch it “photoshop” away the look of lines & pores and absorb shine with zero cakiness.

This weightless blurring, mattifying, makeup-setting formula literally floats on your face, diffusing light and giving that stunning, real-life-filter finish that lasts all day.

And thanks to its mess-free, talc-free, translucent shade, it works like magic on all skin tones.

  • To create a sharp, defined look, glide 1440 Eyeliner along the lash line and waterline.
  • For a more diffused, smokey eye, use a small brush to soften the line and diffuse the color along the eyelid.
  • Once the formula sets (30 seconds) it is waterproof, transfer-proof, budge-proof and smudge-proof.
  • Pro Tip: For an instantly brighter and widened eye look, you can use the shade Icing to line the waterline.

Trimethylsiloxysilicate, Hydrogenated Polyisobutene, Synthetic Wax, Isododecane, Polybutene, Ethylene/Propylene Copolymer, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Copernicia Cerifera (Carnauba) Wax. MAY CONTAIN/PEUT CONTENIR: Iron Oxides (77491/77492/77499), Mica (77019), Bismuth Oxychloride (77163), Titanium Dioxide (77891), Black 2, Ferric Ferrocyanide (77510), Yellow 5 Lake, Blue 1 Lake (CI 42090).

FROM THE LAB THAT...

Brought you the iconic,

award-winning Lip Stain


Since our Lip Stain launched in 2020 we've sold over 2,000,000 units and it's won numerous awards, including Allure Best of Beauty, People Worth the Hype, and Pop Sugar Pick.

“A super creamy smooth formula that just stays for hours, through sweat, tears, showers, and rain!"

KATIE
Verified Buyer