Choosing your shade

Picking a shade from photos on a screen is hard. Screens vary, lighting varies, and skin tone changes how a color sits. Here is how to get it right first time.

Lip Stain: take the quiz

A few quick questions and it matches you to your best shades, so you are not guessing from photos. It takes about 90 seconds.

Take the shade quiz

If you would rather read than click through a quiz, our color analysis guide matches shades to your season.

See it in action

Lip liner: match or go slightly deeper

For a natural look with the 360 Contour Lipliner, pick a pencil that matches your lip color or is slightly deeper, to enhance and define your lips.

Pairing it with a Lip Stain? See which liner pairs with each Lip Stain shade.

Eyeliner: go by eye color

Every shade of the 1440 Longwear Eye Liner works on every skin tone, so pick by the look you want rather than your complexion. Here are good starting points by eye color:

Eye color First Second Third
Brown Pine Kalamata Blueberry
Hazel Gold Mocha Olive Brown Sugar
Blue Brown Sugar Gold Mocha Blueberry
Grey Black Truffle Kalamata Eggplant
Green Eggplant Brown Sugar Gold Mocha

Why these work:

  • Brown is a versatile neutral, so almost anything works, but jewel tones bring out the most richness.
  • Hazel has both green and gold in it, so you can lean into either.
  • Blue is cool and icy, so warm tones balance it best.
  • Grey looks best in shades that bring out its cool or warm undertones.
  • Green pairs beautifully with purple, and warm tones work well too.

These are suggestions, not rules. Any shade works if it is the look you are after.

Blush: two different things

  • pHLUSH Stick adjusts to your own skin chemistry, so there is no shade to choose. It works on cheeks, lips and lids.
  • Wonder Blading All-Day Blush Stain is a long-wear liquid stain in pickable shades.

The Blush Stain range is universal. Every shade flatters every complexion with no white cast or ashiness, so pick by the effect you want: something close to your natural flush for every day, something brighter for full glam.

If it is not the one

Lip Stains and foundations are covered by our Shade Match Promise: unlimited exchanges within 30 days of your original order's delivery, until you find the right one.

Other products can be exchanged under our standard returns policy, so you can try without worrying.

Not sure which shade to pick?

If you have tried the quiz and the guides above and still want a second opinion, reach out to our customer support team. Tell us your skin tone and the look you are after and we will recommend.

If you have seen a shade in one of our reels, stories or videos, send us the link to the post and we will find out which one it is.