vibrant. high-impact. waterproof.
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1440 Longwear Eyeliner
Less than 2 minutes to apply. 1440 minutes of budge-proof, smudge-proof staying power.
- With our 1440-minute eyeliner, you can face anything life throws your way - break-ups, new beginnings, and everything in between - without worrying about your liner smudging.
- Get 24 hours (or 1440 minutes) of vibrant, high-impact color that is waterproof, transfer-proof, and smudge-proof. It’s perfect for days you’re too busy to touch-up your make-up, and for nights you can’t be bothered to.
- The TruGlide Technology gives it a butter-like application. The advanced formula creates an ultra-creamy, tug-free, soft-glide application that gives you a vibrant, rich and evenly applied color pay-off. And what’s more? It sharpens to a fine tip so you can easily draw thin and precise strokes.
- The 1440 Longwear Eyeliner is vegan, cruelty-free and formulated without BHT.
To apply
Step 1: Before you begin, make sure your pencil is well sharpened for the most precise application. We recommend using our Cosmetic Pencil Sharpener for smooth, high-performance application.
Step 2: Upper lash line
Start from the inner corner and move outward with short, gentle strokes, keeping the line close to your lashes.
Step 3: Smudge or define
For a softer look, gently smudge with a brush or cotton swab. For a sharp, precise line, leave as is.
Cosmetic Pencil Sharpener
German-made essential cosmetic tool for all types of eyeliners and lip pencils.
IYKYK Eyeshadow Stick
Longwear, blendable, high-impact color
POWER’FULL Mascara
Mind-blowing length, volume and curl. Zero flakes or smudge.
AMALIA is wearing 1440 Longwear Eyeliner in shades Kalamata and Oyster Blue
12 ultra-creamy, long-lasting shades
CASEY is wearing a combination of shades Icing and Liquorice
With our 1440-minute eyeliner, you can face anything life throws your way - break-ups, new beginnings, and everything in between - without worrying about your liner smudging
FAQs
Enjoy up to 24 hours of vibrant, high impact color with a formula that’s waterproof, transfer-proof and smudge-proof.
All 1440 Longwear Eyeliners have vibrant, pigmented colors that work beautifully on all skin tones.
Yes, our 1440 Longwear Eyeliners are waterproof once set, so they won't smudge or budge throughout the day
1440 Longwear Eyeliner is built to stay put all day but removal is easy with the right formula. Use the Beyond Clean Melt-It-All Cleansing Balm to gently dissolve the liner without tugging at your delicate eye area. Massage a small amount over closed lids, then rinse or wipe away for clean, refreshed skin – no residue, no stress.
Warm tones work best to balance the cool, icy blue eyes. We would recommend trying 1440 Longwear eyeliner in the shade Brown Sugar, a dark terracotta tone.
Brown is a versatile neutral, allowing for nearly any color to work well. Jewel tones enhance their richness best, so we would recommend trying 1440 Longwear eyeliner in the shade Pine, a forest green tone.
Purple tones are the ultimate pairing, as red undertones complement green. We would recommend to try 1440 Longwear Eyeliner in Eggplant a deep purple tone
Grey eyes look best when enhanced with shades that bring out their cool or warm undertones. We would recommend trying 1440 Longwear Eyeliner in Black Truffle, a black with silver flecks.
Hazel eyes are beautifully multi-tonal, with a mix of green and gold that can be enhanced depending on the shades you choose. To bring out their warmth and depth, we recommend trying the 1440 Longwear Eyeliner in Gold Mocha – a brown-bronze tone that perfectly complements and highlights both hues.
No worries! Use Beyond Clean Melt It All Cleansing Balm to gently dissolve and remove even waterproof eyeliner without tugging or irritating your eyes. It melts away makeup effortlessly, leaving your skin clean and ready for a fresh, flawless application.
Our 1440 Longwear eyeliners are easy to use and perfect for all shapes. For hooded eyes, focus on the upper lash line, draw the liner right into the roots of your lashes, and gently blend for a smouldering look
No, however we recommend using it alongside our Cosmetic Pencil Sharpener designed specifically for our makeup pencils which will ensure you always have the perfect tip for smooth application.
Yes, 1440 Longwear Eyeliner has been ophthalmologically tested and is suitable for sensitive eyes and contact lens wearers.
1440 Longwear Eyeliner is designed for all skin types, including sensitive skin. But it’s always best to test a new product on a small patch of facial skin first - particularly if your skin is prone to allergies or reactions.
Trimethylsiloxysilicate, Hydrogenated Polyisobutene, Synthetic Wax, Isododecane, Polybutene, Ethylene/Propylene Copolymer, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Copernicia Cerifera (Carnauba) Wax. MAY CONTAIN/PEUT CONTENIR: Iron Oxides (77491/77492/77499), Mica (77019), Bismuth Oxychloride (77163), Titanium Dioxide (77891), Black 2, Ferric Ferrocyanide (77510), Yellow 5 Lake, Blue 1 Lake (CI 42090).