Team Wow Spotlight: Renata Helfman

CHOOSING THE RIGHT SHADE

Before diving into techniques, its crucial to choose the right lip liner shade. Ideally, for a natural looking lip it should match your lip colour and align with your lip stick shade. The 360 Contour lip liner features several shades that will match a variety of lip colors. Blush is a light pink colour perfect for those with fairer skin and less pigmented lips while Saddle is darker and more of a nude colour perfect for a variety of lip colors. Rosewood is a deeper pink that can work for more pigmented lips or serve as a bolder lip for others. Our final colour Ruby is a vibrant autumnal red perfect for a statement lip. 

PREPPING YOUR LIPS

Before diving into techniques, it’s crucial to prep your lips. You ideally want to apply lip liner to clean and soft lips. The Wonder Blading 3-1 Scrub is a tasty way to clean your lips and ensure that your liner and lipstick go on flawlessly. Follow up with a hydrating lip balm to moisturise. 

DEFINING THE CUPID’S BOW

Begin by outlining the Cupid’s Bow, the V-shaped area in the centre of your upper lip. Use short, light strokes to create a precise and defined shape. Celebrity makeup artist Mary Phillips has recently popularised the techniques of overlining only the Cupid’s bow on her clients such as Kendall Jenner and Hailey Bieber. This practice gives the illusion of fuller lips without making it obvious. 

OUTLINING THE REST

Extend the line from the Cupid’s Bow to the outer corners of your lips following your natural lip liner. For a fuller look, you can follow the rest of Mary’s technique and overline the centre of your bottom lip while keeping the rest of the shape natural. This is great for creating a pouty look. 

FILLING IN THE LIPS

To enhance the longevity of your lip colour, use the 360 Contour Lip Liner to fill in your lips completely as opposed to just outlining your lip shape. Let the lip liner set for a minute for optimal use and then use your lip stick of lip gloss on top for the complete look! 

BLENDING FOR A NATURAL LOOK

After outlining and filling in, you can choose to gently blend the lip liner towards the centre of your lips using your fingertip or a brush to soften the edges. For a overall gentle lip focus your lipstick on the centre of your lips, giving them a gradient effect. 

Mastering lip liner techniques is a game-changer in the world of makeup. Whether you prefer a natural look or love experimenting with colors the 360 Contour lip liner is perfect for you! You can use various methods and colors to help you achieve the perfect pout every time and for every occasion. Grab one of our new lip liners and get ready to elevate your lip game!