Loved by 10,000+

Transfer-proof. Waterproof. Budge-Proof

MEET YOUR 1440 EYELINER

unlock offer

Get 24 Hours (or 1440 Minutes) of vibrant, high-impact color + UP TO 3 FREE FULL SIZE GIFTS!

6 high pigmented shades

Brown Sugar (Dark terra cotta)

liquorice (rich jet black)

kalamata (deep brown)

olive (Bold forest green)

oyster blue (pearlescent slate)

icing (soft pink)

24 hours of budge-proof, smudge-proof stay

With our 1440-minute eyeliner, you can face anything life throws your way - break-ups, new beginnings, and everything in between - without worrying about your liner smudging.

NEW IN: Wonderskin Pencil Sharpener

Exclusively designed to keep creamy and soft texture in best shape for immaculate application. Made with highest grade German steel to last for years.

Buy 4 Shades & Get 3 Free Full-Sized Gifts

Limited Time Offer

$60 $143
Best value

4 Eyeliners $15/each

3 Eyeliners $16/each

2 Eyeliners $17/each

1 Eyeliner $18/each

Gifts Unlocked: 3/3

Free $18

1 EYELINER

Exclusive

Brow Styler Gel

Free $26

2 EYELINER

Exclusive

Powerful Mascara

Free $39

3 EYELINER

Exclusive

Lash & Brow Serum

Select your 1st shade: 
Liquorice (rich jet black)
Brown Sugar (dark terra cotta)
Olive (green)
Kalamata (deep brown)
Icing (soft pink)
Oyster Blue (pearlescent slate)
Black Truffle (black silver)
Gold Mocha (brown bronze)
Pine (forest green)
Aqua (turquoise)
Select your 2st shade: 
Liquorice (rich jet black)
Brown Sugar (dark terra cotta)
Olive (green)
Kalamata (deep brown)
Icing (soft pink)
Oyster Blue (pearlescent slate)
Black Truffle (black silver)
Gold Mocha (brown bronze)
Pine (forest green)
Aqua (turquoise)
Select your 3rd shade: 
Liquorice (rich jet black)
Brown Sugar (dark terra cotta)
Olive (green)
Kalamata (deep brown)
Icing (soft pink)
Oyster Blue (pearlescent slate)
Black Truffle (black silver)
Gold Mocha (brown bronze)
Pine (forest green)
Aqua (turquoise)
Select your 4th shade: 
Liquorice (rich jet black)
Brown Sugar (dark terra cotta)
Olive (green)
Kalamata (deep brown)
Icing (soft pink)
Oyster Blue (pearlescent slate)
Black Truffle (black silver)
Gold Mocha (brown bronze)
Pine (forest green)
Aqua (turquoise)

Please select a shade

Don't like it? Get a refund within 30 days with no questions asked!
  • With our 1440-minute eyeliner, you can face anything life throws your way - break-ups, new beginnings, and everything in between - without worrying about your liner smudging.
  • Get 24 hours (or 1440 minutes) of vibrant, high-impact color that is waterproof, transfer-proof, budge-proof and smudge-proof. It’s perfect for days you’re too busy to touch-up your make-up, and for nights you can’t be bothered to.
  • The TruGlide Technology gives it a butter-like application. The advanced formula creates an ultra-creamy, tug-free, soft-glide application that gives you a vibrant, rich and evenly applied color pay-off. And what’s more? It sharpens to a fine tip so you can easily draw thin and precise strokes.
  • The 1440 Longwear Eyeliner is vegan, cruelty-free and formulated without BHT.

Trimethylsiloxysilicate, Hydrogenated Polyisobutene, Synthetic Wax, Isododecane, Polybutene, Ethylene/Propylene Copolymer, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Copernicia Cerifera (Carnauba) Wax. MAY CONTAIN/PEUT CONTENIR: Iron Oxides (77491/77492/77499), Mica (77019), Bismuth Oxychloride (77163), Titanium Dioxide (77891), Black 2, Ferric Ferrocyanide (77510), Yellow 5 Lake, Blue 1 Lake (CI 42090).

To create a sharp, defined look, glide 1440 Eyeliner along the lash line and waterline.

For a more diffused, smokey eye, use a small brush to soften the line and diffuse the color along the eyelid.

Once the formula sets (30 seconds) it is waterproof, transfer-proof, budge-proof and smudge-proof.

Pro Tip: For an instantly brighter and widened eye look, you can use the shade Icing to line the waterline.

Quote

A super creamy smooth formula that just stays for hours, through sweat, tears, showers, and rain!

Katie
Verified Buyer

FAQs

1440 Longwear Eyeliner comes in 6 gorgeous and versatile shades.

  • Liquorice is a rich jet black.
  • Kalamata is a deep brown.
  • Brown Sugar is a dark terra cotta.
  • Icing is a soft pink.
  • Olive is a bold evergreen.
  • Oyster Blue is a pearlescent slate.

Glide 1440 Eyeliner along the lash line and waterline to create a sharp, defined look.

For a more diffused, smokey eye, use a small brush to soften the line and diffuse the color along the eyelid.

Once the formula sets (30 seconds) it is waterproof, transfer-proof, budge-proof & smudge-proof.

Pro Tip: For an instantly brighter and widened eye look, you can use the shade Icing to line the waterline.

1440 Longwear Eyeliner lasts for 1440 minutes - that’s 24 hours!

All 1440 Longwear Eyeliners have vibrant, pigmented colors that work beautifully on all skin tones.

1440 Longwear Eyeliner is designed for all skin types, including sensitive skin. But it’s always best to test a new product on a small patch of facial skin first - particularly if your skin is prone to allergies or reactions.